B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- advertisers planning spend increase for Retail media advertisers surveyed by Ebiquity (2024-11)
75% of advertisers surveyed by Ebiquity in November 2024 planned to increase retail media spending in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ebiquity
Primary
Tier B
https://www.marsunited.com/retail-media-report-card-1q-2025/ ↗
Source Article
Retail Media Report Card 1Q 2025 - Mars United
The 10th edition of the industry’s most informative cross-network assessment guide evaluates 84 capabilities at 20 leading platforms.
To download the report, fill out the form below.
Retail media advertisers seem to be pumping the brakes a little bit — but only to give themselves more time to kick t…
Original Research
Ebiquity
· Original study ↗
Methodology
Ebiquity survey conducted November 2024; respondents said they planned to increase retail media spending in 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail media advertisers surveyed by Ebiquity: 75% advertisers planning spend increase. Source: Ebiquity (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertisers-planning-retail-media-spend-increase
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<blockquote cite="https://lighthousedata.io/data/advertisers-planning-retail-media-spend-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- advertisers planning spend increase for Retail media advertisers surveyed by Ebiquity<br><small>Source: Ebiquity (2024-11) · <a href="https://lighthousedata.io/data/advertisers-planning-retail-media-spend-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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