B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68%
68% -- advertisers planning spend increase for FAST advertisers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
FAST Forward: For CTV Advertisers, It’s All Eyes On FAST
Original Research
IAB
· Original study ↗
Methodology
IAB survey
Methodology documented
Segmentation
IndustryMedia
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
FAST advertisers: 68% advertisers planning spend increase. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertisers-increase-fast-spend-68pct
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<blockquote cite="https://lighthousedata.io/data/advertisers-increase-fast-spend-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- advertisers planning spend increase for FAST advertisers<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/advertisers-increase-fast-spend-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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