B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- privacy concern rate for US adults (2012)
60% of US adults feel more concerned about their online privacy in 2012 than a year earlier.
- Non-probability online survey sample
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
1,033
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TRUSTe
Primary
Tier A
http://www.truste.com/about-TRUSTe/press-room/news_truste_releases_us_customer_findings_report ↗
Source Article
Original Research
TRUSTe
· Original study ↗
Methodology
Online survey by Harris Interactive for TRUSTe, May 31 - June 6, 2012
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 60% privacy concern rate. Source: TRUSTe (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adults-more-concerned-privacy-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adults-more-concerned-privacy-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- privacy concern rate for US adults<br><small>Source: TRUSTe (2012) · <a href="https://lighthousedata.io/data/adults-more-concerned-privacy-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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