B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- mobile share of email opens for Email opens (global) (2017-07)
61% of email opens occurred on mobile devices according to Adestra's July 2017 report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2017-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adestra
Primary
Tier B
https://madewithweb.com/article/why-emails-need-to-be-optimised-for-mobile ↗
Source Article
Why emails need to be optimised for mobile.
You could assume they would wait to read their email when they get to the office, not the case a recent study tells a different story - some would read emails later on a laptop, but many delete or forget about the email.
Open rates on mobile
Desktop represents 17% of all email opens, webmail 36% and…
Original Research
Adestra
· Original study ↗
Methodology
Email client/device open data from Adestra study; cited by madewithweb.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email opens (global): 61% mobile share of email opens. Source: Adestra (2017-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adestra-mobile-email-open-share-2017
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<blockquote cite="https://lighthousedata.io/data/adestra-mobile-email-open-share-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- mobile share of email opens for Email opens (global)<br><small>Source: Adestra (2017-07) · <a href="https://lighthousedata.io/data/adestra-mobile-email-open-share-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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