C
Evidence Grade C
Use with Hedging
Current
16%
16% — ad spend growth rate for China (1970)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
1970
Entity
Study Type
Unknown
Geography
Asia-Pacific
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
20
Sources (4)
Zenith 2013 fast-track Asia est.
Primary
Tier B
https://www.zenithmedia.com/zenithoptimedia-forecasts-4-1-growth-in-global-adspend-in-2013/ ↗
Also cited by
China IPR (chinaipr.com)
https://chinaipr.com/2013/04/25/supreme-peoples-court-annual-report-shows-contin…
2026-05-01
power-technology.com
https://www.power-technology.com/research-reports/researchreporthvcb-market-to-g…
2026-05-01
2026-05-01
Original Research
Zenith Media
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 1970 (current) | 16% | |
| 1970 (current) | 7.9% | -50.6% |
| 1970 (current) | 4.8% | -39.2% |
| 1970 (current) | 7.9% | +64.6% |
| 1970 (current) | 4.8% | -39.2% |
Segmentation
Industryadvertising
RegionAsia-Pacific
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
China: 16% ad spend growth rate. Source: Zenith 2013 fast-track Asia est. (1970). Via Lighthouse Research Data — https://lighthousedata.io/data/ad-spend-growth-rate-china-1970
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-spend-growth-rate-china-1970" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> — ad spend growth rate for China<br><small>Source: Zenith 2013 fast-track Asia est. (1970) · <a href="https://lighthousedata.io/data/ad-spend-growth-rate-china-1970" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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