B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- customer retention uplift for Companies with activated (brand) communities (2025)
Companies with activated communities see 56% higher customer retention according to Harvard Business Review.
- Secondary citation of Harvard Business Review without specific study details or date
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://thegrowthterminal.com/blog/community-activation-loops-converting-lurkers-into-10x-contributo… ↗
Source Article
Community Activation Loops: Converting Lurkers Into 10x Contributors
Community Activation Loops: Converting Lurkers Into 10x Contributors
Why Your Community Is Stuck at 90% Lurkers (And What That’s Costing You)
Your Slack community has 5,000 members. Your Discord server shows impressive growth. Your LinkedIn group keeps gaining followers. But here’s what keeps growth…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Article undated; crawl-era year used as vintage. Stat attributed to Harvard Business Review but no specific HBR study, year, or sample details cited. Secondary citation via marketing blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with activated (brand) communities: 56% customer retention uplift. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/activated-communities-retention-uplift-56pct-hbr
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<blockquote cite="https://lighthousedata.io/data/activated-communities-retention-uplift-56pct-hbr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- customer retention uplift for Companies with activated (brand) communities<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/activated-communities-retention-uplift-56pct-hbr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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