B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
410,500,000
410,500,000 -- digital ad impressions for unnamed accessories brand (Winmo profile) (2022)
An unnamed accessories brand earned around 410.5 million digital impressions YTD via Instagram, Facebook, desktop video/display, and mobile display ads.
- brand identity is unnamed/withheld
- approximate figure ('around 410.5M')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
410,500,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Winmo
Primary
Tier B
https://www.winmo.com/ad-sales/ebook-download-brands-targeting-gen-z-planning-in-q1-2023/ ↗
Source Article
eBook Download: Brands Targeting Gen-Z Planning in Q1 2023
eBook Download: Brands Targeting Gen-Z Planning in Q1 2023
Gen Z’s spending power is on the rise. According to a recent Bloomberg report, young students and professionals now command $360 billion in disposable income. Born between 1996 and 2010, this generation is value-conscious and drawn to brands…
Original Research
Winmo
· Original study ↗
Methodology
Winmo proprietary brand tracking; brand name withheld in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
unnamed accessories brand (Winmo profile): 410,500,000 digital ad impressions. Source: Winmo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accessories-brand-digital-impressions-410m-ytd
HTML Embed
<blockquote cite="https://lighthousedata.io/data/accessories-brand-digital-impressions-410m-ytd" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>410,500,000</strong> -- digital ad impressions for unnamed accessories brand (Winmo profile)<br><small>Source: Winmo (2022) · <a href="https://lighthousedata.io/data/accessories-brand-digital-impressions-410m-ytd" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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