B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
543,900,000
543,900,000 -- digital ad impressions for Boxy Charm (Q2 2022)
Boxy Charm earned approximately 543.9 million digital ad impressions year-to-date in 2022 through Facebook and Instagram ads.
- Estimated/approximate figure (~543.9m)
- Earned via Facebook (57%) and Instagram (43%) ads
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
543,900,000
Unit
Count
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pathmatics
Primary
Tier B
https://www.winmo.com/ad-sales/brands-planning-in-q2-2022/ ↗
Source Article
Proactive, Not Reactive: Brands Planning in Q2 2022
Are you chasing supplemental dollars instead of striking when the iron is hot – a.k.a. when a brand is planning its annual marketing campaigns? That’s called being reactive, and we’re not bringing that energy into Q2 2022. Now is the time to evalua…
Original Research
Pathmatics
· Original study ↗
Methodology
Ad tracking data per Pathmatics, cited by Winmo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boxy Charm: 543,900,000 digital ad impressions. Source: Pathmatics (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boxycharm-digital-impressions-ytd-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boxycharm-digital-impressions-ytd-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>543,900,000</strong> -- digital ad impressions for Boxy Charm<br><small>Source: Pathmatics (Q2 2022) · <a href="https://lighthousedata.io/data/boxycharm-digital-impressions-ytd-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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