B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumers more likely to shop with personalized brands for consumers (2018)
In 2018, 91% of surveyed consumers reported being more likely to shop with brands that provide a level of personalization.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
8,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier B
https://www.arcalea.com/blog/strategic-marketing-automation ↗
Source Article
Strategic Marketing Automation
Original Research
Accenture
· Original study ↗
Methodology
Accenture survey of 8,000 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% consumers more likely to shop with personalized brands. Source: Accenture (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accenture-personalization-shopping-preference-2018
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<blockquote cite="https://lighthousedata.io/data/accenture-personalization-shopping-preference-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers more likely to shop with personalized brands for consumers<br><small>Source: Accenture (2018) · <a href="https://lighthousedata.io/data/accenture-personalization-shopping-preference-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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