B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumers more likely to shop with personalized brands for global consumers (2022)
91% of consumers are more likely to shop with brands that recognise, remember, and provide relevant offers and recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture Interactive
Primary
Tier C
https://www.antmarketing.com/the-future-of-customer-experience-adapting-to-evolving-customer-prefere… ↗
Source Article
The future of customer experience - adapting to evolving customer preferences
Original Research
Accenture Interactive
· Original study ↗
Methodology
Accenture Interactive 'Personalization Pulse Check' survey, as cited by Ant Marketing
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 91% | |
| 2026 | 91% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 91% consumers more likely to shop with personalized brands. Source: Accenture Interactive (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-shopping-preference-accenture-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-shopping-preference-accenture-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers more likely to shop with personalized brands for global consumers<br><small>Source: Accenture Interactive (2022) · <a href="https://lighthousedata.io/data/personalization-shopping-preference-accenture-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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