B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ecommerce conversion rate lift for e-commerce websites (About Us page optimization) (2006)
Rewriting an About Us page to be more personable can lift e-commerce conversions by up to 30%.
- Lift stated as 'up to 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2006
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
http://ericadewolf.wordpress.com/tag/evaluation/ ↗
Source Article
Posts about evaluation on eMarketing & New Media
Original Research
MarketingSherpa
· Original study ↗
Methodology
Cited from a 2006 MarketingSherpa report on About Us page optimization; 'up to' indicates a maximum observed lift. Original methodology not described in this blog post.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce websites (About Us page optimization): 30% ecommerce conversion rate lift. Source: MarketingSherpa (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/about-us-page-conversion-lift-2006
HTML Embed
<blockquote cite="https://lighthousedata.io/data/about-us-page-conversion-lift-2006" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce conversion rate lift for e-commerce websites (About Us page optimization)<br><small>Source: MarketingSherpa (2006) · <a href="https://lighthousedata.io/data/about-us-page-conversion-lift-2006" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.