B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- ecommerce conversion lift for Amika (haircare brand) (2025)
Haircare brand Amika increased ecommerce conversions by over 28% following work with SplitBase.
- Reported as a lower bound ('Over 28%')
- Teaser headline only; baseline, timeframe, and methodology details not provided in the excerpt
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SplitBase
Primary
Tier B
https://splitbase.com/case-studies/celebrity-beauty-brand ↗
Source Article
Celebrity-Led Beauty Brand Sees 406% ROI on Experimentation Program in First Few Months
Full-Site Experimentation (A/B Testing) & Optimization
Ongoing Conversion Research
The Client
A boundary-breaking and celebrity-owned beauty brand partnered with SplitBase to continuously improve the site’s user experience as they pursued aggressive growth. Within the first couple of months, the bra…
Original Research
SplitBase
· Original study ↗
Methodology
Value is a lower bound ('Over 28%') self-reported by SplitBase in case study title/teaser; no time period, baseline, or methodology disclosed. Vintage set from archive collection date (May 2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amika (haircare brand): 28% ecommerce conversion lift. Source: SplitBase (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amika-ecommerce-conversion-lift-28
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amika-ecommerce-conversion-lift-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- ecommerce conversion lift for Amika (haircare brand)<br><small>Source: SplitBase (2025) · <a href="https://lighthousedata.io/data/amika-ecommerce-conversion-lift-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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