B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- conversion rate increase for marketing-qualified lead to sales-accepted lead (2026)
According to Gartner, account-based marketing (ABM) provides a 25% increase in marketing-qualified lead (MQL) to sales-accepted lead (SAL) conversion rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Vendasta
Primary
Tier B
https://www.vendasta.com/blog/lead-generation-for-marketing-agency/ ↗
Source Article
Beyond Manual Outreach: Scaling Lead Generation for Marketing Agency
Lead generation for marketing agencies has never been more competitive — or more consequential. If your agency is still relying on cold calls, referral luck, and manual outreach to fill your pipeline, you’re already falling behind.
Meanwhile, competitors are deploying AI-powered systems, automated n…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-22
Original Research
Vendasta
· Original study ↗
Methodology
Source: Gartner research
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketing-qualified lead to sales-accepted lead: 25% conversion rate increase. Source: Vendasta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-conversion-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abm-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- conversion rate increase for marketing-qualified lead to sales-accepted lead<br><small>Source: Vendasta (2026) · <a href="https://lighthousedata.io/data/abm-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.