B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
55%
55% -- customer retention rate uplift for Companies with strong voice-of-customer programs (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
50
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://refiner.io/blog/voice-of-the-customer-program-saas/ ↗
Source Article
How to Launch a Voice of the Customer Program in SaaS
This is How You Launch a Voice of the Customer Program in SaaS
Ask any founder about what factors make SaaS successful, and I bet most will recite the list in one breath:
- Great product that solves a real problem.
- Amazing customer experience.
- Incredible customer loyalty.
- A memorable brand, et…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Cited from a report published by the Aberdeen Group; Aberdeen report date and methodology not specified in the article. Blog publication year approximated as 2022 (no date stated).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with strong voice-of-customer programs: 55% customer retention rate uplift. Source: Aberdeen Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aberdeen-voc-retention-uplift-55
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<blockquote cite="https://lighthousedata.io/data/aberdeen-voc-retention-uplift-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- customer retention rate uplift for Companies with strong voice-of-customer programs<br><small>Source: Aberdeen Group (2022) · <a href="https://lighthousedata.io/data/aberdeen-voc-retention-uplift-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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