B Evidence Grade B Graded under review Safe to Cite Current

65%

65% -- consumer engagement rate for consumers engaging with brands over SMS or messaging apps (2026)

Name: Consumer Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · Quiq

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Attribution: Quiq View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2026

Entity

consumers engaging with brands over SMS or messaging apps

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Quiq Primary Tier A

https://arinsider.co/2019/10/09/is-messaging-the-next-ar-ad-channel/ ↗

Confidence: 24/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Is Messaging the Next AR Ad Channel? - AR Insider

The AR advertising landscape will evolve in ways that are similar to online and mobile advertising. Display ads (lenses) are out of the gate first, just like display ads were the first prevalent format on the web. Then ad formats expanded into other areas like search, messaging and email. We’ve spen…

Original Research

Quiq · Original study ↗

Methodology

Quiq’s recent report, The Future of Customer Conversations

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

consumers engaging with brands over SMS or messaging apps: 65% consumer engagement rate. Source: Quiq (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/65-percent-consumers-engaged-brands-sms

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<blockquote cite="https://lighthousedata.io/data/65-percent-consumers-engaged-brands-sms" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumer engagement rate for consumers engaging with brands over SMS or messaging apps<br><small>Source: Quiq (2026) · <a href="https://lighthousedata.io/data/65-percent-consumers-engaged-brands-sms" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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