B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- consumer engagement rate for US adults taking action after noticing an OOH ad (2023)
78% of US adults take action after noticing an out-of-home (OOH) ad.
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Lighthouse Research Team
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Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
71
Source
The Harris Poll and OAAA
Primary
Tier A
https://www.adomni.com/cms/end-of-year-recap-ooh-insights-consumer-engagement ↗
Source Article
End-of-year Recap: OOH Insights + Consumer Engagement
End-of-year Recap: OOH Insights + Consumer Engagement
Published: December 1, 2023
The Harris Poll and OAAA released an in-depth overview of the key trends & consumer insights for 2023.
Let’s dive into the report to discover how out-of-home (OOH) has captured audience attention and engagement this ye…
Original Research
The Harris Poll and OAAA
· Original study ↗
Methodology
The Harris Poll and OAAA report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US adults taking action after noticing an OOH ad: 78% consumer engagement rate. Source: The Harris Poll and OAAA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-ads-capture-attention
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<blockquote cite="https://lighthousedata.io/data/ooh-ads-capture-attention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer engagement rate for US adults taking action after noticing an OOH ad<br><small>Source: The Harris Poll and OAAA (2023) · <a href="https://lighthousedata.io/data/ooh-ads-capture-attention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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