B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- market share for 2FA, Inc. (2025)
2FA, Inc. secured a 75% market share in target verticals before being acquired by Identity Automation.
- Claim from an agency case study
- Applies specifically to target verticals, not overall market
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertas
Primary
Tier C
https://www.advertas.com/case-study/securing-success-launching-and-scaling-a-two-factor-authenticati… ↗
Source Article
Securing Success: How Advertas Propelled 2FA to Industry Domination
Overview
As a startup in the two-factor authentication space, 2FA faced the challenge of disrupting an established market with limited resources. Advertas partnered with executive leadership to strategically allocate budget for maximum impact—developing branding, executing a high-impact tradeshow st…
Original Research
Advertas
· Original study ↗
Methodology
Agency case study claiming client outcome; not independently verified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
2FA, Inc.: 75% market share. Source: Advertas (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2fa-market-share-target-verticals
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<blockquote cite="https://lighthousedata.io/data/2fa-market-share-target-verticals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- market share for 2FA, Inc.<br><small>Source: Advertas (2025) · <a href="https://lighthousedata.io/data/2fa-market-share-target-verticals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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