Social Media Users Worldwide
Statistics & Benchmarks

Verified social media users worldwide data across 1 regions. Sourced from primary research and validated with evidence grading.

4 data points · 1 regions · Updated 2026-10-02

Global Region

4 stats

Global social media users marketing

4,480,000,000

Count 2023

global social media marketing

4,600,000,000

Count 2021

global social media users marketing

4,620,000,000

Count 2022-01

Global social media marketing

4,600,000,000

Count 2024

See how social media users worldwide benchmarks differ by geography in a single side-by-side view.