B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,600,000,000
4,600,000,000 -- social media users worldwide for global social media (2021)
In 2021, Statista recorded 4.6 billion social media users worldwide.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4,600,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://forwardinfluence.com/10-influencer-marketing-improvements-you-need-to-consider/ ↗
Source Article
10 Influencer Marketing Improvements You Need to Consider - Forward Influence
10 Influencer Marketing Improvements You Need to Consider
Influencer Marketing is growing faster than ever. With the increase in the use of influencers as a marketing activation, Influencer Marketing strategies are increasingly changing as well. Even though the strategy works, there are some variabl…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 4,600,000,000 | |
| 2024 | 4,600,000,000 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media: 4,600,000,000 social media users worldwide. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-social-media-users-2021
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<blockquote cite="https://lighthousedata.io/data/global-social-media-users-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,600,000,000</strong> -- social media users worldwide for global social media<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/global-social-media-users-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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