Ad Spending
Statistics & Benchmarks

Verified ad spending data across 2 regions. Sourced from primary research and validated with evidence grading.

22 data points · 2 regions · Updated 2026-07-29

Compare by Region

US Region

6 stats
U.S. CTV advertising media_entertainment
$32,570,000,000
Currency Usd 2025
CTV in the U.S. media_entertainment
$23,600,000,000
Currency Usd 2024
US omnichannel retail media retail_ecommerce
$52,300,000,000
Currency Usd 2024
Fairshake PAC media_entertainment
$7,700,000
Currency Usd 2026
CTV in the U.S. media_entertainment
$26,600,000,000
Currency Usd 2025
total U.S. CTV media_entertainment
$33,350,000,000
Currency Usd 2025

Global Region

16 stats
$9,732
Currency Usd H1 2017
$100,000,000,000
Currency Usd 2025
$178,000,000,000
Currency Usd 2025
$0.50
Currency Usd 2026
$33,364
Currency Usd H1 2017
$65
Currency Usd September 2023
$219,600,000,000
Currency Usd 2024
$78,000,000
Currency Usd 2022
$75,300,000
Currency Usd 2025
$89,000,000
Currency Usd 2025
in-store retail media retail_ecommerce
$1,000,000,000
Currency Usd 2028
$22
Currency Usd September 2023
3
Multiple 2023
digital audio advertising market media_entertainment
$14,840
Currency Usd 2029
digital audio advertising market media_entertainment
$12,160
Currency Usd 2025

Compare Ad Spending Across Regions

See how ad spending benchmarks differ by geography in a single side-by-side view.

View Comparison