B Evidence Grade B Trusted with Context Current

$1,000,000,000

$1,000,000,000 — ad spending for in-store retail media (2028)

Name: Ad Spending Statistics
Creator: Lighthouse Research
Published: 2026-02-16

2028 · Unknown · Cross-Screen Media

Cite this stat Share How we verify

Source: Cross-Screen Media View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-01 · How we verify data →

Source verified Evidence graded

Value

$1,000,000,000

Unit

Currency Usd

Data Vintage

2028

Entity

in-store retail media

Study Type

Unknown

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

54/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Cross-Screen Media Primary Tier B

https://crossscreen.media/white-paper-and-reports/ctv-activation-playbook-report/ ↗

Confidence: 19/100 Vintage: 2028

Source Article

Report CTV Activation Playbook A Step-by-Step Guide to Maximizing Your CTV Overview No matter where you are on your CTV journey, our CTV Activation Playbook offers helpful tips and tactics you can use to boost your results. We’re sharing what we’ve learned from placing over $1 billion in video ad sp…

Also cited by

emarketer.com https://www.emarketer.com/content/what-advertisers-retailers-need-know-about-ret…

2026-02-24

AdExchanger https://www.adexchanger.com/data-driven-thinking/why-retail-medias-next-phase-de…

2026-05-01

Original Research

Emarketer · Original study ↗

Segmentation

Industryretail_ecommerce Channelpaid_ads

Cite this stat

Plain Text

in-store retail media: $1,000,000,000 ad spending. Source: Cross-Screen Media (2028). Via Lighthouse Research Data — https://lighthousedata.io/data/in-store-retail-media-ad-spending-2028

HTML Embed

<blockquote cite="https://lighthousedata.io/data/in-store-retail-media-ad-spending-2028" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000</strong> — ad spending for in-store retail media<br><small>Source: Cross-Screen Media (2028) · <a href="https://lighthousedata.io/data/in-store-retail-media-ad-spending-2028" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.

Copy citation Explore similar stats →