B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- leads never contacted rate for Sales leads (2026)
73% of leads never get contacted at all according to ZoomInfo.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomInfo
Primary
Tier B
https://kirro.io/lead-conversion-rate ↗
Source Article
Lead Conversion Rate: Formula & Benchmarks (2026)
Your lead conversion rate is the percentage of leads that take the next step in your sales process. That could mean filling out a form, booking a demo, or eventually becoming a customer. The average across industries is roughly 2-5% for visitor-to-lead and 2-7% for lead-to-customer. It depends on yo…
Original Research
ZoomInfo
· Original study ↗
Methodology
ZoomInfo data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales leads: 73% leads never contacted rate. Source: ZoomInfo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zoominfo-leads-never-contacted
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<blockquote cite="https://lighthousedata.io/data/zoominfo-leads-never-contacted" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- leads never contacted rate for Sales leads<br><small>Source: ZoomInfo (2026) · <a href="https://lighthousedata.io/data/zoominfo-leads-never-contacted" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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