B
Evidence Grade B
Graded
under review
Safe to Cite
Current
100%
100% -- ai coach adoption rate for Zoom sales reps (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Second Nature
Primary
Tier C
https://graph8.com/insights/why-your-next-sdr-will-be-trained-by-an-ai-coach/ ↗
Source Article
Why Your Next SDR Will Be Trained by an AI Coach | graph8 Insights
In the not-so-distant past, training a new Sales Development Representative (SDR) meant intensive classroom-style onboarding, shadowing calls, and hoping their first cold calls went well. I remember this vividly from my own experience scaling CIENCE from a handful of reps to over 1,000 SDRs. The cha…
Original Research
Second Nature
· Original study ↗
Methodology
Zoom sales enablement case study of Second Nature AI role-play coach deployed to hundreds of reps; voluntary engagement rate reported by Zoom's enablement leader
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zoom sales reps: 100% ai coach adoption rate. Source: Second Nature (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zoom-reps-ai-coach-adoption
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<blockquote cite="https://lighthousedata.io/data/zoom-reps-ai-coach-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- ai coach adoption rate for Zoom sales reps<br><small>Source: Second Nature (2026) · <a href="https://lighthousedata.io/data/zoom-reps-ai-coach-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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