B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- membership renewal rate for Midwest zoo (survey participant) (2022)
A leading zoo in the Midwest achieved a 70% membership renewal rate, matching the survey average.
- 70% was both achieved by one leading Midwest zoo and represents the average across survey participants
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CCS Fundraising
Primary
Tier A
https://www.ccsfundraising.com/insights/3-key-considerations-for-elevating-your-membership-program/ ↗
Source Article
3 Key Considerations for Elevating Your Membership Program - CCS Fundraising
Cultural institutions have long relied on membership programs as the cornerstone of their fundraising efforts. A recent CCS study of nearly 20 cultural membership programs throughout the Midwest found that, on average, membership programs were generating $1.8M per year. This year’s Giving USA Annual…
Original Research
CCS Fundraising
· Original study ↗
Methodology
CCS national survey of cultural membership programs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Midwest zoo (survey participant): 70% membership renewal rate. Source: CCS Fundraising (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zoo-membership-renewal-rate-70
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<blockquote cite="https://lighthousedata.io/data/zoo-membership-renewal-rate-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- membership renewal rate for Midwest zoo (survey participant)<br><small>Source: CCS Fundraising (2022) · <a href="https://lighthousedata.io/data/zoo-membership-renewal-rate-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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