B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
41%
41% -- consumer engagement increase on social channels for ZOA Energy (2024)
ZOA Energy achieved a 41% increase in consumer engagement on its social channels following a one-day pop-up brand activation at Venice Beach.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Evolve Activation
Primary
Tier A
https://evolveactivation.com/case-studies/popup-activation-drive-sales-and-brand-awareness ↗
Source Article
ZOA Energy Pop-Up Sampling Brand Activation | Evolve
POP-UP ACTIVATION | ZOA / VENICE BEACH
POP-UP ACTIVATION: DRIVE SALES AND BRAND AWARENESS.
Pop-up activation brought energy, flavor, and star power to Venice Beach as ZOA partnered with Evolve Activation to launch its limited-edition Cherry Limeade flavor. The goal was to create a one-day event that…
Original Research
Evolve Activation
· Original study ↗
Methodology
Agency-reported campaign results from one-day pop-up activation at Venice Beach; single campaign, not aggregate benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ZOA Energy: 41% consumer engagement increase on social channels. Source: Evolve Activation (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zoa-popup-social-engagement-increase-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zoa-popup-social-engagement-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- consumer engagement increase on social channels for ZOA Energy<br><small>Source: Evolve Activation (2024) · <a href="https://lighthousedata.io/data/zoa-popup-social-engagement-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.