B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- channel demand share for Zillow Rentals + Apartments.com (2026)
Zillow Rentals and Apartments.com together cover approximately 70% of U.S. rental listing demand.
- Estimated figure ('~70%')
- Industry blog estimate without explicit underlying study cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Pickspace
Primary
Tier C
https://pickspace.com/uk/blog/reduce-rental-vacancy-rates ↗
Source Article
How to Reduce Rental Vacancy Rates (Proven 2026 Tactics)
How to Reduce Rental Vacancy Rates: The 2026 Operator's Playbook
The complete 2026 playbook for cutting vacancy across a rental portfolio: pricing, marketing, response speed, retention, and turnover discipline.
How to Reduce Rental Vacancy Rates: The Operator's Playbook (2026)
Vacancy is the most ex…
Original Research
Pickspace
· Original study ↗
Methodology
Vendor blog estimate of US rental listing demand concentration
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Zillow Rentals + Apartments.com: 70% channel demand share. Source: Pickspace (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zillow-apartmentscom-rental-demand-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zillow-apartmentscom-rental-demand-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- channel demand share for Zillow Rentals + Apartments.com<br><small>Source: Pickspace (2026) · <a href="https://lighthousedata.io/data/zillow-apartmentscom-rental-demand-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.