B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- zero click search rate mobile for Google Search (mobile) (2019)
More than 60% of Google searches on mobile devices no longer lead to a click.
- Cites 2019 research by Rand Fishkin
- Source states 'more than 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro / Jumpshot (Rand Fishkin)
Primary
Tier C
https://sandervolbeda.com/google-experiments-new-search-results/ ↗
Source Article
Leake! Google Experiments with New Search Results
Google is constantly conducting all kinds of experiments to determine which websites are most relevant to a search query. But also to determine how they can best display those search results. This week we saw a striking experiment pass by.
I wondered what was behind it. In this article, I’ll explain…
Original Research
SparkToro / Jumpshot (Rand Fishkin)
· Original study ↗
Methodology
Research by Rand Fishkin (Jumpshot data) cited by the author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (mobile): 60% zero click search rate mobile. Source: SparkToro / Jumpshot (Rand Fishkin) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-mobile-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-mobile-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate mobile for Google Search (mobile)<br><small>Source: SparkToro / Jumpshot (Rand Fishkin) (2019) · <a href="https://lighthousedata.io/data/zero-click-searches-mobile-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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