B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- zero click search rate mobile for Google Search mobile searches (2020)
Over 75% of mobile searches ended without a click in 2020 according to Similarweb/SparkToro data.
- The source specifies 'Over 75%' rather than an exact 75%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro (Rand Fishkin) with Similarweb data
Primary
Tier B
https://www.seobility.net/en/blog/looking-back-at-2021/ ↗
Source Article
2021: Looking back at a year full of changes
An exciting year is coming to an end tonight – do you also feel like time flew by in 2021?!
During the past 12 months, we’ve not only experienced a lot here at Seobility but there have also been numerous Google updates that kept SEOs all over the world on their toes.
In this article, we’re going to …
Original Research
SparkToro (Rand Fishkin) with Similarweb data
· Original study ↗
Methodology
SparkToro/Similarweb clickstream study of 5.1 trillion searches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search mobile searches: 75% zero click search rate mobile. Source: SparkToro (Rand Fishkin) with Similarweb data (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-mobile-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-mobile-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- zero click search rate mobile for Google Search mobile searches<br><small>Source: SparkToro (Rand Fishkin) with Similarweb data (2020) · <a href="https://lighthousedata.io/data/zero-click-mobile-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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