B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

74%

74% -- consumer preference voice ai for consumers (2025)

2025  · Zendesk

74% of consumers say AI that understands and responds to their voice would improve their experience.

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Attribution: Zendesk View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Zendesk Primary Tier C
https://alhena.ai/blog/ai-ticket-routing-ecommerce/?ref=unthread.io ↗
Confidence: 48/100 Vintage: 2025 Channel: Common Crawl
Source Article
AI Ticket Routing for Ecommerce: Cut Misroutes by 80%
Original Research
Zendesk · Original study ↗

Zendesk CX Trends 2025 report as cited by vendor blog

Methodology documented
Industrymarketing
Plain Text
consumers: 74% consumer preference voice ai. Source: Zendesk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zendesk-voice-ai-experience-2025
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<blockquote cite="https://lighthousedata.io/data/zendesk-voice-ai-experience-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumer preference voice ai for consumers<br><small>Source: Zendesk (2025) · <a href="https://lighthousedata.io/data/zendesk-voice-ai-experience-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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