B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

90%

90% -- share of people swayed by positive reviews for consumers (2025)

Name: Share Of People Swayed By Positive Reviews Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2025 · Zendesk

A Zendesk survey found that 90% of people sway toward businesses with positive reviews.

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Attribution: Zendesk View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Zendesk Primary Tier C

https://bizibusiness.com/blogs/dental-implant-marketing/ ↗

Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl

Source Article

The Ultimate Guide to Dental Implant Marketing: 6 Best Tips

Contents Elevate your dental implant marketing with 6 actionable strategies to expand your reach, engage patients, and achieve lasting growth. Did you know 77% of patients read online reviews as their first step in finding a new doctor? That’s right! Patients rely on digital insights to choose you, …

Original Research

Zendesk · Original study ↗

Methodology

Zendesk survey

Methodology documented

Segmentation

IndustryHealthcare RegionGlobal Channelmulti-channel

Cite this stat

Plain Text

consumers: 90% share of people swayed by positive reviews. Source: Zendesk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zendesk-positive-reviews-sway

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<blockquote cite="https://lighthousedata.io/data/zendesk-positive-reviews-sway" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of people swayed by positive reviews for consumers<br><small>Source: Zendesk (2025) · <a href="https://lighthousedata.io/data/zendesk-positive-reviews-sway" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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