B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9%
9% -- yoy digital penetration increase for Zbar (Target Roundel campaign) (2024)
Zbar achieved a 9% year-over-year increase in digital penetration through its full-funnel Roundel campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roundel (Target)
Primary
Tier B
https://roundel.com/case-studies/zbar/ ↗
Source Article
Zbar scores big with an omnichannel approach
Food and Beverage | Target Product Ads by Roundel™ | Display by Roundel™ | Experiential Activations
Zbar scores big with an omnichannel approach
Zbar partnered with Roundel on a full-funnel strategy to build brand affinity through meaningful connections, including a standout presence at USA Cup, Nor…
Original Research
Roundel (Target)
· Original study ↗
Methodology
Vendor case study reporting campaign results
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Zbar (Target Roundel campaign): 9% yoy digital penetration increase. Source: Roundel (Target) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zbar-yoy-digital-penetration-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zbar-yoy-digital-penetration-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- yoy digital penetration increase for Zbar (Target Roundel campaign)<br><small>Source: Roundel (Target) (2024) · <a href="https://lighthousedata.io/data/zbar-yoy-digital-penetration-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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