B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- instagram share of voice for ZARA (2023)
ZARA held a 6% share of voice on Instagram in 2023 based on Upfluence's analysis of over 41 million creator posts.
- Only posts mentioning companies strictly from online creator accounts were considered; brand account posts and engagements were excluded
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
41,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Upfluence
Primary
Tier A
https://www.upfluence.com/content-marketing/top-5-brands-insstagram-official-rankings ↗
Source Article
Top 5 Brands on Instagram; Mentions, engagement and Growth!
Original Research
Upfluence
· Original study ↗
Methodology
Share of total Instagram brand mentions from Upfluence analysis of 41M+ posts (2022-2023); down approximately 1 percentage point versus 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ZARA: 6% instagram share of voice. Source: Upfluence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zara-instagram-share-of-voice-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zara-instagram-share-of-voice-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- instagram share of voice for ZARA<br><small>Source: Upfluence (2023) · <a href="https://lighthousedata.io/data/zara-instagram-share-of-voice-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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