B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- brand unawareness rate for ZANTAC campaign-activated consumers (2026)
44% of consumers had never heard of ZANTAC prior to the event activation.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MOUSE Marketing Inc
Primary
Tier B
https://www.mousemarketinginc.com/zantac-marketing-campaign/ ↗
Source Article
ZANTAC® Integrated Marketing | MOUSE MARKETING INC
Feel The Love Not The Heartburn
The Challenge
ZANTAC wanted to become the go-to solution when the foods (and beverages) we love become the culprits of stomach irritating heartburn. The brand wanted to engage directly with consumers during events where they would be most likely to experience these un…
Original Research
MOUSE Marketing Inc
· Original study ↗
Methodology
Survey of consumers engaged during event activation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ZANTAC campaign-activated consumers: 44% brand unawareness rate. Source: MOUSE Marketing Inc (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zantac-campaign-unaware-consumers-44pct
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<blockquote cite="https://lighthousedata.io/data/zantac-campaign-unaware-consumers-44pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- brand unawareness rate for ZANTAC campaign-activated consumers<br><small>Source: MOUSE Marketing Inc (2026) · <a href="https://lighthousedata.io/data/zantac-campaign-unaware-consumers-44pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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