B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.43
$0.43 -- cost per link click for YRV Dynamics fashion DTC client (middle-funnel campaign) (2023)
YRV Dynamics achieved a $0.43 cost per link click in a middle-funnel campaign for a fashion DTC client.
- Single client case study
- Test results for the month of July
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.43
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
YRV Dynamics
Primary
Tier B
https://www.yrvdynamics.com/post/a-case-study-beyond-roas-achieving-high-mer-for-our-clients ↗
Source Article
A Case Study Beyond ROAS: Achieving High MER for Our Clients
A Case Study Beyond ROAS: Achieving High MER for Our Clients
Updated: Aug 5
Ever heard of MER? It's okay; most marketers don’t know what MER is. MER stands for Media Efficiency Ratio. It's similar to ROAS (Return on Ad Spend), providing a measuring stick for your overall marketing efforts. The calcu…
Original Research
YRV Dynamics
· Original study ↗
Methodology
Middle-of-funnel campaign results for a single fashion DTC client; agency-reported case study data.
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
YRV Dynamics fashion DTC client (middle-funnel campaign): $0.43 cost per link click. Source: YRV Dynamics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yrv-mofu-cost-per-link-click
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yrv-mofu-cost-per-link-click" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.43</strong> -- cost per link click for YRV Dynamics fashion DTC client (middle-funnel campaign)<br><small>Source: YRV Dynamics (2023) · <a href="https://lighthousedata.io/data/yrv-mofu-cost-per-link-click" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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