B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- meme sharing rate for 13- to 36-year-olds (2026)
75% of 13- to 36-year-olds share memes according to a study by YPulse.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
YPulse
Primary
Tier C
https://digitalguider.com/blog/meme-marketing-guide-with-examples/ ↗
Source Article
Meme Marketing Guide: 9 Examples to Elevate Your Brand Online
Synopsis Memes marketing can be one of the easiest and smartest ways for brands to grab attention online. A single meme can spread faster than any online ad and help people remember your brand in a fun way. You can make memes that can make your brand viral and can help you start your own meme market…
Original Research
YPulse
· Original study ↗
Methodology
Cited as a YPulse study; survey details not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
13- to 36-year-olds: 75% meme sharing rate. Source: YPulse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ypulse-meme-sharing-13-36
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ypulse-meme-sharing-13-36" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- meme sharing rate for 13- to 36-year-olds<br><small>Source: YPulse (2026) · <a href="https://lighthousedata.io/data/ypulse-meme-sharing-13-36" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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