B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

47%

47% -- incremental conversion rate for brands using YouTube Intelligence Suite (2026-05)

Name: Incremental Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-21

2026-05 · Tinuiti

Tinuiti revealed an average 47% incremental conversion impact for brands with its YouTube Intelligence Suite.

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Attribution: Tinuiti View source

Lighthouse Research Team

Last verified: 2026-08-21 · How we verify data →

Source verified Evidence graded

Value

47%

Unit

Percentage

Data Vintage

2026-05

Entity

brands using YouTube Intelligence Suite

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Tinuiti Primary Tier A

https://tinuiti.com/blog/paid-search/speed-reading/ ↗

Confidence: 55/100 Vintage: 2026-05 Channel: Deep Crawl

Source Article

Digital Marketing Blog | Tinuiti

By Channel Our Services Overview Commerce Amazon Commerce Media Commerce Operations TV, Audio & Display Streaming Linear TV Online Video Audio Display & OOH More Affiliate Creative CRO Email & SMS Influencer Search AI SEO Paid Search Shoppable Media Social Meta TikTok See All Bliss Point is Tinuiti’…

Also cited by

ts2.tech https://ts2.tech/

2026-08-22

massmarketretailers.com https://massmarketretailers.com/

2026-08-22

Original Research

Tinuiti · Original study ↗

Segmentation

IndustryMedia RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

brands using YouTube Intelligence Suite: 47% incremental conversion rate. Source: Tinuiti (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube_incremental_conversion_impact

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<blockquote cite="https://lighthousedata.io/data/youtube_incremental_conversion_impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- incremental conversion rate for brands using YouTube Intelligence Suite<br><small>Source: Tinuiti (2026-05) · <a href="https://lighthousedata.io/data/youtube_incremental_conversion_impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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