C
Evidence Grade C
Use with Hedging
Dated
$0.04
$0.04 -- average cost per view for YouTube advertising across all industries (2017)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.04
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strike Social
Primary
Tier A
https://strikesocial.com/blog/youtube-advertising-benchmarks/ ↗
Source Article
2017 YouTube Advertising Benchmarks - Strike Social
Download the updated 2018 benchmark report for the latest insights.
YouTube advertising metrics without context are just numbers: meaningless and self-congratulatory. Sure, you can (and should) compare your performance over time to know the success of one campaign from the next. But how do you know …
Original Research
Strike Social
· Original study ↗
Methodology
Average of 25 industries
Methodology documented
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
YouTube advertising across all industries: $0.04 average cost per view. Source: Strike Social (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube_avg_cpv_2017
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<blockquote cite="https://lighthousedata.io/data/youtube_avg_cpv_2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.04</strong> -- average cost per view for YouTube advertising across all industries<br><small>Source: Strike Social (2017) · <a href="https://lighthousedata.io/data/youtube_avg_cpv_2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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