B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- weekly platform usage rate for YouTube (2021)
72% of US teens aged 12-17 use YouTube every week in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
4,602
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier A
https://www.awanireview.com/in-the-us-gen-z-prefers-to-use-tiktok-and-youtube-on-instagram/ ↗
Source Article
In the US Gen Z prefers to use TikTok and YouTube on Instagram
Original Research
Forrester
· Original study ↗
Methodology
Forrester survey of 4,602 US teens ages 12-17, August-September 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 72% weekly platform usage rate. Source: Forrester (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-weekly-usage-us-gen-z-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-weekly-usage-us-gen-z-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- weekly platform usage rate for YouTube<br><small>Source: Forrester (2021) · <a href="https://lighthousedata.io/data/youtube-weekly-usage-us-gen-z-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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