B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- weekly platform usage rate for Instagram (2020)
61% of US teens aged 12-17 used Instagram weekly in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier A
https://www.awanireview.com/in-the-us-gen-z-prefers-to-use-tiktok-and-youtube-on-instagram/ ↗
Source Article
In the US Gen Z prefers to use TikTok and YouTube on Instagram
Original Research
Forrester
· Original study ↗
Methodology
Prior-year figure cited from Forrester study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 61% weekly platform usage rate. Source: Forrester (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-usage-us-gen-z-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-usage-us-gen-z-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- weekly platform usage rate for Instagram<br><small>Source: Forrester (2020) · <a href="https://lighthousedata.io/data/instagram-usage-us-gen-z-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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