B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- average watch time percentage for YouTube analyzed channels (2026)
Average watch time per video previously stood at 64% across analyzed YouTube channels before increasing to 86%.
- Represents the prior benchmark before climbing to 86%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TubeAI
Primary
Tier B
https://learn.tubeai.app/blog/youtube-audience-engagement-strategies/youtube-engagement-rate-benchma… ↗
Source Article
YouTube Engagement Rate Benchmarks for Channel Growth
YouTube Engagement Rate Benchmarks to Grow Your Channel Faster
Key Takeaways
- A YouTube engagement rate of 3–7% is considered good to very good for most channels, while anything above 10% is exceptional.
- Smaller channels consistently outperform larger ones on engagement rate — nano creators (unde…
Original Research
TubeAI
· Original study ↗
Methodology
Recent benchmark data across analyzed channels; prior level was 64%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube analyzed channels: 64% average watch time percentage. Source: TubeAI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-watch-time-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-watch-time-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- average watch time percentage for YouTube analyzed channels<br><small>Source: TubeAI (2026) · <a href="https://lighthousedata.io/data/youtube-watch-time-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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