B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- share of tv viewing time for YouTube (2025)
YouTube has accounted for nearly 10% of viewing time according to measurement services.
- Described as 'nearly 10 percent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://digitalmedianet.com/creator-economy-isnt-really-like-film-show-entertainment/ ↗
Source Article
Creator Economy Isn’t Really Like Film/Show Entertainment
Creator Economy Isn’t Really Like Film/Show Entertainment
Content Insiders #887 – Misfits
By Andy Marken – [email protected]
“Come on Barry, you’re good at this sort of stuff. Think of something.” – Nathan, “Misfits,” Clerkenwell Films, 2012
A few weeks ago, we walked into the family room and our d…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen and content measurement services
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 10% share of tv viewing time. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-viewing-time-share
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<blockquote cite="https://lighthousedata.io/data/youtube-viewing-time-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of tv viewing time for YouTube<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/youtube-viewing-time-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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