B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of marketers using platform for video marketing for YouTube (2025)
According to Wyzowl, YouTube is used by 90% of video marketers / as a video marketing platform.
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Lighthouse Research Team
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Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://visualcontentagency.com/leveraging-linkedin-unlocking-high-quality-leads-and-effective-lead-… ↗
Source Article
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LinkedIn, the world’s largest professional network, boasts over a billion members across 200 countries and regions. But are you fully leveraging its potential for your brand? If not, it’s time to dive into why LinkedIn should be a cornerstone of your marketing strategy.
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Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl
Methodology documented
Segmentation
Industrymarketing
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Plain Text
YouTube: 90% share of marketers using platform for video marketing. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-video-marketing-usage
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<blockquote cite="https://lighthousedata.io/data/youtube-video-marketing-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of marketers using platform for video marketing for YouTube<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/youtube-video-marketing-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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