B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9.6%
9.6% -- tv viewing share for YouTube (2024-04)
YouTube's share of TV viewing was 9.6% a year prior to April 2025 (April 2024).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.6%
Unit
Percentage
Data Vintage
2024-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://bestofai.com/article/youtube-tops-disney-and-netflix-in-tv-viewing-nielsen-finds-techcrunch ↗
Source Article
YouTube tops Disney and Netflix in TV viewing, Nielsen finds | TechCrunch
1
Feature Story
YouTube tops Disney and Netflix in TV viewing, Nielsen finds | TechCrunch
May 27, 2025 · techcrunch.comYouTube's share of TV viewing is expected to grow further, bolstered by a new deal with the NFL announced at its annual Upfront event. This agreement will allow YouTube to exclusive…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen TV viewing measurement (The Gauge)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024-04 (current) | 9.6% | |
| 2026 | 12.5% | +30.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 9.6% tv viewing share. Source: Nielsen (2024-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-tv-viewing-share-year-ago
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<blockquote cite="https://lighthousedata.io/data/youtube-tv-viewing-share-year-ago" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.6%</strong> -- tv viewing share for YouTube<br><small>Source: Nielsen (2024-04) · <a href="https://lighthousedata.io/data/youtube-tv-viewing-share-year-ago" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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