B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12.5%
12.5% -- tv viewing share for YouTube (2026)
YouTube alone accounts for 12.5% of TV viewing out of the 50% streaming share.
- Podcast transcript
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Lighthouse Research Team
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Evidence graded
Value
12.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Federated Digital Solutions
Primary
Tier C
https://www.federateddigitalsolutions.com/how-do-local-political-campaigns-reach-voters-in-the-most-… ↗
Source Article
How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History? - Federated Digital Solutions
How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?
July 16, 2026 - 32 minutes readNOTE: This blog is a transcript from a podcast and therefore may contain errors.
Shannon Allen: Welcome to Digital Marketing ROI. I’m your host, Shannon Allen, here with my favorite…
Original Research
Federated Digital Solutions
· Original study ↗
Methodology
Cited on agency podcast; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 12.5% tv viewing share. Source: Federated Digital Solutions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-tv-viewing-share
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<blockquote cite="https://lighthousedata.io/data/youtube-tv-viewing-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.5%</strong> -- tv viewing share for YouTube<br><small>Source: Federated Digital Solutions (2026) · <a href="https://lighthousedata.io/data/youtube-tv-viewing-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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