B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- monthly time spent growth rate for YouTube (2016-09)
The amount of time adults aged 18-49 spend on YouTube in a month grew 54% year over year between September 2015 and September 2016.
- mobile only
- average primetime time spent of all days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2016-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen (commissioned by Google)
Primary
Tier A
https://agency.googleblog.com/2017/06/get-ahead-of-creative-curve-with-youtube.html ↗
Source Article
Get Ahead of the Creative Curve With YouTube
Original Research
Nielsen (commissioned by Google)
· Original study ↗
Methodology
Google commissioned Nielsen study. September 2016 and September 2015 average primetime time spent of all days on YouTube among Persons 18-49 (mobile only), EMM custom analysis.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 54% monthly time spent growth rate. Source: Nielsen (commissioned by Google) (2016-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-time-spent-growth-18-49-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-time-spent-growth-18-49-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- monthly time spent growth rate for YouTube<br><small>Source: Nielsen (commissioned by Google) (2016-09) · <a href="https://lighthousedata.io/data/youtube-time-spent-growth-18-49-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.