B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- monthly time spent growth rate for TikTok (2021)
TikTok's average monthly time spent per user grew by 80% in the UK according to App Annie's State of Mobile 2021 report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
App Annie
Primary
Tier B
https://www.kingfluencers.com/en/blog/the-evolution-of-social-media-part-iii ↗
Source Article
The Evolution of Social Media Part III: Social Media Tribes & Clans | Kingfluencers
Choose your language
2021-07-07
Social Media Marketing
In the Evolution of Social Media Part 2, we talked about innovations in social media technology, along with the battles among platforms. In part 3, we’re addressing how human evolution has impacted social media use. Specifically, tribalism… and …
Original Research
App Annie
· Original study ↗
Methodology
App Annie State of Mobile 2021 report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 70% | |
| 2021 (current) | 80% | +14.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 80% monthly time spent growth rate. Source: App Annie (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-time-spent-growth-uk-2021
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<blockquote cite="https://lighthousedata.io/data/tiktok-time-spent-growth-uk-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- monthly time spent growth rate for TikTok<br><small>Source: App Annie (2021) · <a href="https://lighthousedata.io/data/tiktok-time-spent-growth-uk-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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