B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24%
24% -- social search share for YouTube (Latino consumers) (2026)
YouTube accounts for 24% of social searches among Latino consumers.
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Lighthouse Research Team
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Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LatiNation Media
Primary
Tier B
https://vaqueroadvertising.com/hispanic-market-insights-q2-2026-by-vaquero-advertising/ ↗
Source Article
HISPANIC MARKET PULSE - Quarterly Hispanic Market Report - Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.
Q2 2026 | Quarterly Insights on U.S. Latino Consumer Trends, Media & Brand Opportunities
BY VAQUERO ADVERTISING
A MESSAGE FROM VAQUERO
The Hispanic market isn’t a trend. It’s the present, and the future of the American consumer.
At Vaquero Advertising, we’ve believed this for years: brands that trul…
Original Research
LatiNation Media
· Original study ↗
Methodology
Cited from LatiNation Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube (Latino consumers): 24% social search share. Source: LatiNation Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-social-search-share-24pct-2026
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<blockquote cite="https://lighthousedata.io/data/youtube-social-search-share-24pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- social search share for YouTube (Latino consumers)<br><small>Source: LatiNation Media (2026) · <a href="https://lighthousedata.io/data/youtube-social-search-share-24pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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