B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- share of social media users purchasing via platform for YouTube (2021)
16% of surveyed U.S. social media users chose YouTube for retail purchases, making it the third most popular social media platform for shopping.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence
Primary
Tier B
https://blog.hollywoodbranded.com/the-growth-of-streaming-and-shopping ↗
Source Article
The Growth Of Streaming And Shopping
The Growth Of Streaming And Shopping
Quick Answer
Hollywood Branded discusses the YouTube activation with Coachella and how brands can learn from it.
Adapting To Reach More Consumers
Social media platforms have been given an opening to increase their reach and popularity as a result of COVID. But lo…
Original Research
Insider Intelligence
· Original study ↗
Methodology
Insider Intelligence survey cited by Hollywood Branded
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 16% share of social media users purchasing via platform. Source: Insider Intelligence (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-social-purchase-share
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<blockquote cite="https://lighthousedata.io/data/youtube-social-purchase-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of social media users purchasing via platform for YouTube<br><small>Source: Insider Intelligence (2021) · <a href="https://lighthousedata.io/data/youtube-social-purchase-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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