B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.5%
23.5% -- social media market share for YouTube (2025)
As of mid-2024 to mid-2025, YouTube held a market share of approximately 23.5% in Kenya.
- Estimated figure ('approximately 23.5%')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
sagapoll.com
Primary
Tier B
https://sagapoll.com/top-10-favorite-celebrities-in-kenya/ ↗
Source Article
Top 10 Favorite celebrities in Kenya
Top 10 favorite celebrities in Kenya
SagaPoll recently conducted a study asking Kenyans to name their favorite celebrities in Kenya, and the results are in.
Here are the top 10 most voted stars:
- Eric Omondi – 8%
- Lulu Hassan – 7%
- Njugush (Timothy Kimani) – 7%
- Nyashinski – 7%
- Churchill (Dani…
Original Research
sagapoll.com
· Original study ↗
Methodology
Estimated social media market share in Kenya, mid-2024 to mid-2025
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011-04 | 20% | |
| 2025 (current) | 23.5% | +17.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 23.5% social media market share. Source: sagapoll.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-social-media-share-kenya-2025
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<blockquote cite="https://lighthousedata.io/data/youtube-social-media-share-kenya-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.5%</strong> -- social media market share for YouTube<br><small>Source: sagapoll.com (2025) · <a href="https://lighthousedata.io/data/youtube-social-media-share-kenya-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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