B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- news discovery via video platforms for YouTube (video platforms) among audiences under 25 (2025)
66% of respondents under 25 encounter news via video platforms like YouTube.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FT Strategies and Northwestern University Knight Lab
Primary
Tier A
https://news.influencerjournalism.com/young-people-news-journalism-tiktok/ ↗
Source Article
Young People Aren't Avoiding News. They're Avoiding You.
A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to…
Original Research
FT Strategies and Northwestern University Knight Lab
· Original study ↗
Methodology
Next Gen News 2 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube (video platforms) among audiences under 25: 66% news discovery via video platforms. Source: FT Strategies and Northwestern University Knight Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-news-discovery-under-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-news-discovery-under-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- news discovery via video platforms for YouTube (video platforms) among audiences under 25<br><small>Source: FT Strategies and Northwestern University Knight Lab (2025) · <a href="https://lighthousedata.io/data/youtube-news-discovery-under-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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